PTG initiated a brand within their brand to educate and collaborate with customers, prospects and industry leaders to stay educated on upcoming technology trends.Visit the website
PTG initiated a brand within their brand to educate and collaborate with customers, prospects and industry leaders to stay educated on upcoming technology trends.
From the initial logo for Trend Table to the graphics and design on the website and invitation processes, Textile was able to guide us through the successful launch of Trend Table. They thought of all the details and proposed plans that even included signage that fit both brands and our trendy office space. They stood ready with plans for the future of Trend Table and we were confident that whatever direction we grew it, Textile Creative Studio was one step ahead for us.
The idea for Trend Table was developed in partnership with PTG, as a branded information sharing forum that would promote the sharing of industry knowledge and cutting edge ideas. PTG had a desire to create a community that fosters deep data, insights, and cutting edge trends in the technology and A/V design, installation and service world. Trend Table would also be centered around and a catalyst of PTG’s core values: CUSTOMER FIRST, EXCELLENCE, INNOVATION, RELATIONSHIPS, TEAMWORK, & TRUST.
Working with PTG, Textile created a brand for the Trend Table forum where values come together in one place. A brand that represents building relationships and pursuing greatness. Virtual and in-person Trend Table gatherings also allows PTG to share experiences and take time to enjoy the company of experts, friends and clients.
The typography for the logo was an integral element in how we carried out the Trend Table visual brand. The movement and style lends to a personable and approachable introduction to Trend Table, yet presents a professional and modern style. This new logo also needs to work seamlessly with the PTG brand. Through creative exploration, font and color research, the Trend Table branding came together as you see it today. During the process, we diligently kept our eye on the diverse mix of where the visual asset package would need to be applied today, tomorrow, and in the next several years. Digital, print, and promotional implementation for event promotion was a pillar to the success of Trend Table’s launch and continued growth.
Trend Table Link: https://www.promotion.tech/trend-table-ptg-dallas
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