The Bracelet Club

We partnered with The Bracelet Club to provide a full menu of strategy, branding, and technology solutions to launch this new, uniquely positioned subscription brand.

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The Bracelet Club

We partnered with The Bracelet Club to provide a full menu of strategy, branding, and technology solutions to launch this new, uniquely positioned subscription brand.

What an amazing surprise to get a beautiful Bracelet Club gift in the mail! This act of kindness made me want to run right out & do the same thing for several other people... Pay the love forward & spread good deeds! - Sara

Sara
The Bracelet Club Customer

Brand & Logo Design

Product Design & Sourcing

Package Design

Brand & Digital Strategy

Monthly Subscription Service Business Strategy

Website Design & Development

Social Media Strategy

Social Media & Digital Advertising Strategy

Business Growth Strategies & Consulting

Content Creation

Focus Group Facilitation

Persona Development

As a new subscription box service, The Bracelet Club wanted to establish a glamorous, trend-focused brand to make women feel like they are part of something special with the unique giver-receiver dynamic for this sisterhood fueled subscription offering. With three levels of subscription services available, The Bracelet Club would have the added challenge of marketing to multi-generational target audiences and gift givers alike. The Textile team partnered with The Bracelet Club to provide research, focus groups, brand strategy & design, website design & development, package design and product sourcing, as well as a full scale digital marketing strategy.

The Bracelet Club identity and product packaging reflects a classic, gorgeous, impactful experience from the inspirational messages included with the product, right down to the texture elements included in each subscription package. The rich brand and layered go-to-market strategy for this unique product line has been strategically aligned for maximum impact upon roll-out.

Project Results

See our Design, Strategy, Technology approach come to life.

Collateral Pieces
Social Media Ads for the Classic Collection
Social Media Ads for The Modern Collection
Website design
Custom packaging
Social Media pages
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More projects

See more examples of our Design, Strategy, Technology approach in action.

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