Project Jupiter

Vision team

executive sponsor
budget sponsor
team revenue

Stakeholder Groups & Individuals

  • Local Sales
  • National Team
Information Systems
  • Steve Moore
  • Kelly Armstrong
Sales Operations
  • Aaron Perez
  • Mark Stefureak
  • Stanley Swanson
  • Marc Bonitatibus
  • Beth Sabourin
  • Martin Lauze

Problem Statements

  1. Postmedia Hub is a platform which has served the business well since it was built, but requires too much development customization at a high cost to keep pace with the changing needs of the business, types of work, and process.
  2. Naviga Ad is a capable ERP for the business, but is 'another thing' for sales to learn.
  3. The business has made an investment in HubSpot's Enterprise platform which has capabilities for consolidating and eliminating some technology in the stack but has not yet been set up to do so.
  4. Forecasting of revenue and work is currently difficult, inaccurate, and inconsistent. There's an opportunity to improve.


Postmedia seeks a streamlining of systems and tools used by sales, fulfillment and accounting that simplifies related processes, relies on automation where possible, and reduces cost.


Replace certain elements of Postmedia Hub with new integrated components.

Current job setup forms will migrate to Jotform which will interface in a variety of ways with HubSpot and also Naviga Ad. Through this process, identify the most frictionless possible workflows for sales team inputs of new opportunities and sales.

Post-sale, enable mechanisms for seamless fulfillment using the Deal & Ticket objects in HubSpot in combination (potentially) with sales tasks, line items & quotes.

Project steps

Step One - Dynamic Form Building

Step Two - Custom Integration

Step Three - Form-Triggered Actions

Project News
January 19, 2023
George and Mike S are on vacation end of February • Marc B June 29 to July 9
HubSpot Project Tracker
December 20, 2022
We've created a project in HubSpot for this build phase. It's a good way to collaborate on HubSpot tasks. Have a look here:


We're excited to be working with you.